The first of 7 critical insights into the mindset of the Baby Boomer Generation
Insight # 1 – Boomers want to change the world and they have done it every step of their way.
The Baby Boomers Generation, (Boomers as they are sometimes called) comprised of 78 million people who were born between the years of 1946 and 1964, is the largest generation to be born in the history of the world. If you had been an observer in 1946 when our men came home at the End of World War II, you probably would have been amazed at how many young women were pregnant!
In the 1950’s as American Companies saw this trend continuing, many decided to capitalize on the “Baby Boom” by awarding stock, cars, money to couples who had their baby on the companies anniversary, sales or other date they deemed relevant. Parents all over the country had something new to be excited about – would their child be born on this or that important date?
In an effort to try and keep track of the Baby Boom a “census clock” was placed in the Commerce Departments Washington D.C., headquarters. Multicolored flashing lights on the clock signaled a birth every 7 ½ seconds, a death every 20 seconds, the arrival of a new immigrant every 1 ½ minutes and the departure of an emigrant every 20 minutes. The result was an increase in population of one person every 11 seconds!
Baby Boomer Power
Parents, Companies, Churches and Government all have catered to the Boomer’s needs over the years by giving them choices that other generations would never have dreamed of. Today, a Baby Boomer turns 60 years of age every 11 seconds, and as a result, there is a significant daily increase in the total number of people who are over the age of 60.
What does this huge demographic shift taking place in our world today mean for you and your business? Think about ways that you can position your business to help the Baby Boomer Generation change the world (make the world a better place) for those who are aging in place and you’ll be well on your way to developing the Marketing Revolution to enhance your business. You’ll give it the “Boom” it needs!
