Archive for the ‘Family’ Category

Give Baby Boomers what they need…More time!

Monday, August 31st, 2009

Market your business to the recapture your time need.

We all know that one of the keys to building a successful business is filling a need.  What are the top needs of the baby boomer?  You can be certain that the ability to recapture time is among the top 2 or 3 and is number 1 depending on the day.

What does the ability to recapture time mean to the baby boomer and your business?

For the Baby Boomer, time savings represent a contribution to the means by which they will live the lifestyle they intend as they age, period.  Most Baby Boomers have can-do attitudes that speak volumes.  In short, they want to do life their way.

For your business, this need to recapture time can translate into opportunity.  Any business that customizes their product or service to meet the growing needs of the Boomer Generation is going to be rewarded for their efforts.

The Baby Boomers, also known as the sandwich generation are extremely busy.  They are many times sandwiched between 2 to 3 generations, taking care of children, sometimes grandchildren, parents and sometimes grandparents while managing a career and trying to stay healthy.  Anything you can offer the Baby Boomer that will simplify their life and allow them to recapture their time will be rewarded.  This could mean delivery of a product or service, going to the client instead of having them come to you.  Build flexibility into your business system to meet the growing needs of the Baby Boomer and help them to recapture their time, and then TELL THEM about it in your marketing!  DO YOU NEED TO SAVE TIME? NEED MORE FLEXIBILITY IN YOUR LIFE?….WE SAVE YOU TIME, WE OFFER YOU FLEXIBILITY, WE WILL MEET YOUR NEED!

Discuss this strategy with your staff; let them know how important it is to the business… and how helping the Baby Boomer to recapture their time will contribute to the businesses’ success giving them better job security.   The commitment to helping the Baby Boomer and all of your existing clients recapture their time is a good reason to get in touch with them.  Let your clients know you are committed to the flexibility that allows them to recapture their time.

Another resource for helping your clients save time is The Choices for Healthy Aging on-line Community:  “A gathering place for Boomers and Businesses who redefine aging choices”.  Providing the Baby Boomer with the resources, services, products and support to help them recapture their time will generate profits, generate client loyalty and ultimately build your business.

Posted in Attitudes and Preferences, Family, Lifestyle, Special Needs | No Comments »

Say Your Business Needs a Marketing Revolution?

Friday, August 21st, 2009

The first of 7 critical insights into the mindset of the Baby Boomer Generation

Insight # 1 – Boomers want to change the world and they have done it every step of their way.

The Baby Boomers Generation, (Boomers as they are sometimes called) comprised of 78 million people who were born between the years of 1946 and 1964, is the largest generation to be born in the history of the world.  If you had been an observer in 1946 when our men came home at the End of World War II, you probably would have been amazed at how many young women were pregnant!

In the 1950’s as American Companies saw this trend continuing, many decided to capitalize on the “Baby Boom” by awarding stock, cars, money to couples who had their baby on the companies anniversary, sales or other date they deemed relevant.  Parents all over the country had something new to be excited about – would their child be born on this or that important date?

In an effort to try and keep track of the Baby Boom a “census clock” was placed in the Commerce Departments Washington D.C., headquarters.  Multicolored flashing lights on the clock signaled a birth every 7 ½ seconds, a death every 20 seconds, the arrival of a new immigrant every 1 ½ minutes and the departure of an emigrant every 20 minutes.  The result was an increase in population of one person every 11 seconds! 

Baby Boomer Power

Parents, Companies, Churches and Government all have catered to the Boomer’s needs over the years by giving them choices that other generations would never have dreamed of.  Today, a Baby Boomer turns 60 years of age every 11 seconds, and as a result, there is a significant daily increase in the total number of people who are over the age of 60. 

What does this huge demographic shift taking place in our world today mean for you and your business?  Think about ways that you can position your business to help the Baby Boomer Generation change the world (make the world a better place) for those who are aging in place and you’ll be well on your way to developing the Marketing Revolution to enhance your business.  You’ll give it the “Boom” it needs!

 

Posted in Attitudes and Preferences, Buying Habits, Demographics, Family, Lifestyle, Marketplace, Special Needs | No Comments »

Aging in place Baby Boomer

Friday, August 21st, 2009

I’ve been trying to find sites to help me to cope with aging and caretaking at the same time.�
I would recommend www.vivachoices.com and appreciate any other opportunities that are out there.

Posted in Demographics, Family, Special Needs | No Comments »

Is There Balance?

Thursday, August 20th, 2009

Being over 50 has its share of stresses.  While I find that taking care of my mother, who lives with us, is rewarding it also has it’s challenges.
I’m trying to find balance in my life and would like to know how others in a similar situation cope with this challenge.

Posted in Attitudes and Preferences, Demographics, Family, Lifestyle | No Comments »