Market your business to the recapture your time need.
We all know that one of the keys to building a successful business is filling a need. What are the top needs of the baby boomer? You can be certain that the ability to recapture time is among the top 2 or 3 and is number 1 depending on the day.
What does the ability to recapture time mean to the baby boomer and your business?
For the Baby Boomer, time savings represent a contribution to the means by which they will live the lifestyle they intend as they age, period. Most Baby Boomers have can-do attitudes that speak volumes. In short, they want to do life their way.
For your business, this need to recapture time can translate into opportunity. Any business that customizes their product or service to meet the growing needs of the Boomer Generation is going to be rewarded for their efforts.
The Baby Boomers, also known as the sandwich generation are extremely busy. They are many times sandwiched between 2 to 3 generations, taking care of children, sometimes grandchildren, parents and sometimes grandparents while managing a career and trying to stay healthy. Anything you can offer the Baby Boomer that will simplify their life and allow them to recapture their time will be rewarded. This could mean delivery of a product or service, going to the client instead of having them come to you. Build flexibility into your business system to meet the growing needs of the Baby Boomer and help them to recapture their time, and then TELL THEM about it in your marketing! DO YOU NEED TO SAVE TIME? NEED MORE FLEXIBILITY IN YOUR LIFE?….WE SAVE YOU TIME, WE OFFER YOU FLEXIBILITY, WE WILL MEET YOUR NEED!
Discuss this strategy with your staff; let them know how important it is to the business… and how helping the Baby Boomer to recapture their time will contribute to the businesses’ success giving them better job security. The commitment to helping the Baby Boomer and all of your existing clients recapture their time is a good reason to get in touch with them. Let your clients know you are committed to the flexibility that allows them to recapture their time.
Another resource for helping your clients save time is The Choices for Healthy Aging on-line Community: “A gathering place for Boomers and Businesses who redefine aging choices”. Providing the Baby Boomer with the resources, services, products and support to help them recapture their time will generate profits, generate client loyalty and ultimately build your business.