A Boomer Insight:
Many Boomers raised at the tail end of the 1950’s when environmental activism was born have had a concern for the environment that has been instilled in them for basically their whole life going back to even before the first “Earth Day”. They recycle, plant tress and become members of various environmental clubs. Some even view owning a car as a necessary evil.
The Boomer Generation has driven every major automotive buying trend since the late 1970’s, after giving up on Detroit’s gas guzzlers they began buying small boxy imports built by Toyota and Honda, then mini vans and as their wealth grew, sexier and brawnier sport–utility vehicles to carry their growing families. Along the way Boomers left Lincoln and Cadillac behind to purchase Mercedes-Benz, BMW and Lexus, are they are now on the verge of making another major turn. After years of what has seemed to be indifference, they are starting to change their buying habits to reflect a growing concern for global warming.
Boomers who haven’t given what they drive much thought in the past are beginning to make commitments to purchasing vehicles that will be better for the environment, and are making decisions to live more green overall, in the hopes that efforts made today will in some way help the water and air to be in good condition for their children and grandchildren.